THE CHRONICLES OF DIGITAL MARKETING…… (All you need to know about Digital marketing)
There are so many things we thought
we couldn’t live without yet this is us, having so many new ones some will
rather die than part with.
TVs, CDs, Telephones, Walkman, Stereos
etc. Like memories they have faded .
You might wonder, what else will be
replaced tomorrow? Better to start with what is being replaced now and how long
it is likely to stay.
It is the digital evolution in
roughly everything we use everyday. From shopping online, endorsing a product
after impressions from their commercials on tv, booking for services online
against the conventional going directly to the service providers office,
relaying messages across through sms portal, radios or tvs as opposed to
letters and personal messaging. Digital reawakening sensation happening to
everything we know and what makes it merrier is that the process is gradual and
allows room for catching up, people that didn’t match with the speed can still
observe the influence and join the wagon.
Against the outdated billboard
adverts and cold-calling, digital marketing have picked reputation and
appreciation over the years and though it can be traced to GuglielmoMarcroni in 1896 when he invented
the radio, did the first live broadcast in history on an opera performance
which incredibly increased the number of tickets, it did not gain the credence
and appreciation it has now. Marketing has evolved over the years and more
digital resources has being added to the business aid and whatever changes we
may record in the future, we cant go back to crude, it is certain to be more
online awareness and digital and that is why the platform can only upgrade and
not go backwards, that is why your business needs it.
WHAT ‘EXACTLY’ IS DIGITAL MARKETING?
Albeit wide definitions of digitalmarketing as the process of marketing products through the use of blogs, social
media, google and everything with internet orientation, Digital marketing is
the general use of electronic devices such as Tvs, radios and yes smartphones
and blogs to market products and it has being around for as long as the
invention of commercials on radio and tvs but the presence of social networks
and internet mediums only made it even better.
With average urban people spending
5 to 10 hours a day on electronic devices, we have very little time till we are
completely submerged in the digital coup.
While online marketing is the
reason Satoshi Nakamoto, the faceless founder of bitcoin was rated at 19.4
Billion USD in December when the cryto coin rose in value and is expected to be
the first trillionire in history if he ever surfaces as a single CEO and making
lazy under 18s millionaires while they party everyday and get busy with
nothing, offline marketing still have a very big and grand position in the
digital marketing chain.
DIGITAL MARKETING IS SPLIT TO…….
Online marketing which is the most
perceived and popular form of digital marketing. This is the strict use of the
internet to market products, services and the entire aids to all business with
internet awareness and there are 7 main forms of this marketing..
a.
Affiliate Marketing
b.
Content Marketing
c.
Social media marketing
d.
Pay per click
e.
Email marketing
f.
Search engine marketing
g.
Search engine optimization.
Offline marketing….. Most people
don’t consider these as part of the digital marketing tools that has rocked the
business arena. It is actually the oldest form of digital marketing and have
being in use for decades. Here are the 3 main forms….
1.
Television marketing
2.
Radio marketing
3.
Phone
marketing(Text and calls)
While there is no argument on the
knowledge that the internet has made incredible success in business today,
history will have to be tampered in order to successfully leave the basic
foundations of digital marketing behind, the offline marketing.
Think offline marketing is old
school? Think Heineken, coca cola, Adidas and more are old school also because
while they sponsor English premier and champion leagues, they enjoy exclusive
in-between match commercials.
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